Hype 2.0 im Web 2.0

20. März 2007 um 22:07 | blob.sing | In Web 2.0 and Stuff | 10 Kommentare

Auf Forevergeek habe ich einen interessanten Beitrag gefunden, der den mittlerweile herrschenden Hype und damit in Verbindung stehende Falschaussagen sehr treffend verdeutlicht. Außerdem wurde eine kleine (nicht repräsentative Studie) innerhalb von MySpace durchgeführt.

Einige schöne Zitate:

The hype around the ‘web 2.0′ buzzword continues to grow and grow. From bullshit statements like 85% of college students use Facebook (umm no, that was when less than half of US colleges were supported, yet everyone continues to cite that magical number) to PhotoBucket drives 2% of US internet traffic (again, umm no – peak traffic is no reflection of sustained throughput), no one seems to be fact checking any more.

The latest annoyance has been the self-indulgent claim of web 2.0 bloggers that MySpace has 100,000,000 users. Interestingly, this specific headline says accounts, but the article and subsequent articles all say users. I would say that anyone with half a clue knows that ‘accounts’ are not the same as ‘users’, but that would be obvious, wouldn’t it?

Und das sind die Ergebnisse der kleinen Studie die Forevergeek durchgeführt hat. Wieviele Nutzer hat MySpace nun wirklich. Das Zitat sagt alles:

Whew. Looks like the popular claim that MySpace has 100,000,000 users is hot air. More than 50% can’t even bother to visit again after a month. Based on assuming that type 5 and type 6 are the real ‘users’ of

MySpace, it turns out that MySpace really has roughly 43,000,000 users. Very unscientific? Yep. More accurate than the 100,000,000 myth? Damn straight. The 100,000,000 number is inflated by 133%.

Und der wohl wichtigste Satz zum Schluss:

P.S. – I like TechCrunch and Mashable, but as two of the biggest web 2.0 blogs, I expect them to be a bit more careful before making big claims that have no substance.

Alle gemachten Aussagen sprechen für sich selbst und benötigen keine weitere Kommentierung. Ähnliche märchenhafte Nutzerzahlen werden mittlerweile für Second Life postuliert, obwohl sich die Wahrheit in ähnlichen Sphären bewegen dürfte wie MySpace. Von daher mein Apell an alle: Erst die Wirkungen und Effekte überprüfen und dann den Hype entfachen.


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  1. Der neue Hype im Web 2.0…

    In letzter Zeit überschlagen sich die Meldungen von fantastischen Nutzerzahlen in Web 2.0-Communities wie MySpace und Second Life. Dabei scheint es der gängige Trend sein, Zahlen wie z.B. Nutzeraccounts zu nehmen und in einen anderem Zusamme…

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