LinkedIn vs. Xing: Kampf der Systeme

4. Februar 2009 um 11:40 | boss | In Allgemein, Unternehmens-News, Vertriebs Know-how | 63 Kommentare

Na das ist doch mal eine Meldung. Das in den USA sehr erfolgreiche Social Network auf Business-Ebene LinkedIn hat nun angekündigt, den deutschen Markt auch mit einer eigenen Sprachversion zu bereichern! Das sollte dem hier etablierten Platzhirsch Xing (ehemals OpenBC) schon Sorgen machen.

Besonders spannend finde ich diesen Ansatz, weil LinkedIn bereits tatsächlich auch außerhalb der USA eine nicht unwesentliche Nutzerschaft erreicht hatte. Im Golem-Interview heißt es dazu:

LinkedIn-Gründer Reid Hoffman betonte Anfang 2008 in einem Interview mit, dass das Social Network auch ohne neue Sprachversionen viele Nutzer von außerhalb der USA anzog, insbesondere aus englischsprachigen Ländern und aus den Niederlanden, Frankreich, Italien und Skandinavien. Dennoch müsse das Sprachenspektrum erweitert werden.

Ich selbst bin bei beiden Netzwerken angemeldet und kann nur sagen, dass das gerade für den Bereich Sales sehr interessante Plattformen für den B2B Austausch sind. Nicht nur um mit Kollegen und ehemaligen Kollegen in Kontakt zu bleiben. Auch Recherche z.B. als Kundenterminvorbereitung oder auch für die Karriereplanung sind diese meiner Erfahrung nach sehr hilfreich. Also dieser Move am Markt ist wirklich sehr spannend und kann in Sachen Qualität sicher nur von Vorteil sein.

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